Protein isn’t just for bodybuilders – it’s the secret weapon for men and women over 50 who want to burn fat, build muscle, and age with strength, confidence, and vitality.
In this episode, host Kevin English sits down with James Oliver, founder of Atlas, a clean, high-protein nutrition company on a mission to help people fuel their bodies with intention. Kevin shares why he made a rare exception to interview the CEO of a protein bar company – and why he’s been eating Atlas bars for years.
Together, they dive deep into the truth about protein: why most people over 50 are drastically under-eating it, how to close the gap without choking down dry chicken breast all day, and what to look for (and avoid) in protein bars and supplements.
🔑 In This Episode, You’ll Learn:
- Why carbs are optional, but protein is essential – especially after 50
- How much protein you really need (spoiler: it’s way more than you think)
- Why most protein bars are just glorified candy bars – and how Atlas is different
- The surprising story of how Atlas started in a college kitchen
- What “clean protein” really means and why sourcing matters
- Easy, sustainable tips for hitting your protein target daily (without tracking every bite)
- Why fueling your body well now sets the stage for strength and independence in your 60s, 70s, and beyond
👋 Connect with James Oliver & Atlas:
🌐 Website: https://atlasbars.com
💪 Ready to Build a Lean, Strong, Capable Body?
This episode is for anyone who feels “too young to feel this old” – and is ready to reclaim their health, strength, and vitality in the second half of life. Hit play, take notes, and fuel up.
